What is digital marketing ?

    First of all it is very important to know the difference between digital and marketing , digital word describes electronic technology that generates, stores, and processes data and marketing describe the promotion and advertising of a product and In simple words , digital marketing is the marketing of goods & services , products using digital technologies through internet , mobile phones or advertising display on websites , or any digital medium you are using to promotes your products , goods and services is known as digital marketing.

Digital marketing change the trend , now a days as digital platforms are increasingly incorporated into marketing plans and everyday life, people use digital devices instead of visiting market.

 

What are the methods of digital marketing ?

Digital marketing methods such as :

1. SEO (search engine optimization)

search engine optimization is the method of tactics , strategy , techniques to increase the amount of online visibility of the visitors on the website.

2. SEM(SEARCH ENGINE MARKETING)

SEO is considered a subset of SEM services. Search engine marketing is a broader term then seo. Sem is also known as internet marketing, it is also associated with researching , submitting and positioning of a website within search engine to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

It involves the things keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.

3.Content Creation

content creation include maintaining and updating websites blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media.

4. Social Media Marketing (SMM)

SMM involves traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.

5. Digital Display Advertising

Digital display advertising use a variety of display advertising formats to target potential audience be it text, image, banner, rich-media, interactive or video ads and it is very costly .

There are so many methods like , Retargeting and Remarketing,mobile marketing, interactive marketing,viral marketing, email marketing, affiliate marketing, digital media buying and planning , web analytics.

Why digital marketing is necessary ?

You are literally in a sea of everything digital and online. Your entire life can be mapped to various links on the internet. Now a days, people manage their releations on facebook , instagram . Manage your finances (online banking ,netbanking). Careers on linkedIn or indeed.

Smartphone users

following are the numbers for smartphone users.

• India
• USA – 260 million
• Singapore – 4.3 million
• Hong Kong – 5.6 million
• Australia – 19.4 million
• UAE – 3.9 million

Day by day smartphone users are increasing rapidly, According to report from statista, smartphone users close to 3 billion by the end of 2020. That is close to 40% of the world population. Smart phones and affordable internet data plans have made it easy to stay connected 24X7.

Jobs in digital marketing

There is massive array of jobs and skills needed in the online marketing sector.

digital marketing activities with the greatest commercial impact .

These online marketing activities are percolating all sections of the industry. Some experts even say that marketing will not be marketing anymore without a few of these activities.

Top jobs in digital marketing

• Analytics
• Brand Marketing
• Content Strategist
• Conversion Rate Optimization
• Digital Project Planning/Management 
• Digital Media Manager 
• Digital Marketing Strategist 
• Ecommerce Specialist 
• Social Media Marketing 
• SEO Expert
•  Web Design 

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