Digital Marketing

Digital Marketing

 Overview:

                      Definition of digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.  It requires a new approach to marketing and a new understanding of customer behavior.

Course Objectives:

                    The learning objectives for this digital marketing e-learning course are to help learners Review and prioritize the strategic options for boosting customer acquisition, conversion, and retention using digital marketing.

Topics

Module 1:  Pre-requisite / Target Audience

Module 2:  Introduction to Digital Marketing

Module 3:  Understanding a website

Module 4:  Search Engine Optimization (SEO)

Module 5:  Social Media Optimization (SMO)

Module 6:  Search Engine Marketing

 Course Period   :   45 Days

 Certificate          :   Institute Certificate